That’s pretty much how they navigate in Ulaanbataar, Mongolia. There are technically streets and building numbers… somewhere in the utility bills. But people instead use logos on buildings to navigate, which are abundant and prominent because who wouldn’t want an entire street be referred by their brand name.
In the UK we put pubs on most corners just to make directions easier.
Left at the Dog and Duck, go past the Swan and Tomato, and it’s first on the right after the Nonce and Swallow.
That’s pretty much how they navigate in Ulaanbataar, Mongolia. There are technically streets and building numbers… somewhere in the utility bills. But people instead use logos on buildings to navigate, which are abundant and prominent because who wouldn’t want an entire street be referred by their brand name.
I do most of my drinking at the Naughty Satsuma these days.