G/O Media, a major online media company that runs publications including Gizmodo, Kotaku, Quartz, Jezebel, and Deadspin, has announced that it will begin a “modest test” of AI content on its sites.

The trial will include “producing just a handful of stories for most of our sites that are basically built around lists and data,” Brown wrote. “These features aren’t replacing work currently being done by writers and editors, and we hope that over time if we get these forms of content right and produced at scale, AI will, via search and promotion, help us grow our audience.”

  • This really shows what kind of an opinion they have of their readers. I can’t believe that they think their readers would want to hear anything that a regurgitation engine would generate. There’s no way they aren’t dooming their publications in the long term with moves like these.