Brands Embracing Pride Month Confront a Volatile Political Climate
Target became the latest company to adjust plans for marketing supportive of the L.G.B.T.Q. community after it faced backlash from some customers.

The retailer moved its Pride displays — including rainbow-striped collared shirts, yellow hoodies reading “Not a Phase” and baby clothing and accessories — from the entrances of some stores around the country and placed them in the back. Target said it was concerned “about threats impacting our team members’ sense of safety and well-being while at work” after some customers had screamed at employees and thrown the Pride-themed merchandise on the floor.

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