A new study from Columbia Journalism Review showed that AI search engines and chatbots, such as OpenAI’s ChatGPT Search, Perplexity, Deepseek Search, Microsoft Copilot, Grok and Google’s Gemini, are just wrong, way too often.
I would be interested to see a comparison between AI search and classic search. “How often does it find what I am looking for?” and “How often is that info confidently wrong?” compared.
Classic search is so garbage these days, I can never find what I am looking for.
classic search is mostly wrong because of ai spam, and secondarily because of seo that google encouraged that made the services worse across the board, ftr. so “ai fail to solve a problem ai made” is another version of this headline.
no search has been garbage for more than 10 years now, years before any usable AI model even existed. AI articles just made it worse.
SEO and relentless profit optimization of search engines without regard for UX is what is to blame in my book.
Machine learning has been degrading search for longer than llm have been widespread, yes, as has seo optimization as i described. llm have made the problem far, far worse, in every way.