Since it’s not, aha, rocket science, I would have thought Elon could grasp that the easiest way to not have something end up on social media would be to not do it in public in front of a forest of cameras broadcasting live, but alas: Once again he’s failed to meet my rock-bottom expectations.

It’s about control.

Remember the scene in ‘300’ where the ambassador tells the Spartans that all Xerxes wants is a token of respect? Or when the blackmailer tells Watson that Watson should scratch the blackmailer’s nose for him?