•  ryper   ( @ryper@lemmy.ca ) 
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    1 year ago

    “Meta’s practices are clearly designed to discipline Canadian news companies, prevent them from participating in and accessing the advertising market, and significantly reduce their visibility to Canadians on social media channels,” the CBC said in a joint statement with the Canadian Association of Broadcasters and News Media Canada, a trade organization that represents newspapers.

    Isn’t the argument for C-18 that the advertising market isn’t doing the news organizations much good anyway?

    And as far as their visibility on social media channels, the news organization created this problem for themselves in the first place by encouraging people to share their work on social media; if they’d focused on making sure people know where to find them instead of posting all their work maybe their sites would be getting more traffic. They tried a business strategy, it didn’t work out, and now instead of coming up with a better strategy they’re trying to force Meta and Google to give them money and make the bad strategy work.

    Canadians expect tech giants to follow the law in our country.

    The law says Meta and Google have to pay to carry news; it doesn’t say they have to carry news. Maybe the law should have been written without that gaping hole?

    •  festus   ( @festus@lemmy.ca ) 
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      61 year ago

      I think it’s worth noting that news organizations are struggling not because less people are reading news but rather because advertising is so cheap now. When newspapers were the only advertising source they could charge high prices. Then TV came out which hurt them, but this was balanced by TV spending some money on journalism. Now with the internet the prices newspapers can charge for advertising is sooo much less than they could previously.

      Anyway, I think it’s worth noting this because there’s this narrative that news organizations helped build up social media (and maybe deserve a cut). I mean really, how many people decided to make an Instagram account or Facebook account because CBC happened to have a page they could follow? Of the people I know who use Facebook or Instagram, none use it for news. This also means that utilizing social media to drive traffic may still be a good strategy - if the government hadn’t effectively blocked that.

    • Isn’t the argument for C-18 that the advertising market isn’t doing the news organizations much good anyway?

      The officially stated reason for Bill C-18 is to give news organizations in Canada balanced negotiating power with entities like Facebook.

      Which, I guess, was successful. Facebook pushed away from the bargaining table as it no longer feels like it holds dominance over it.

      But now the news companies are saying that’s not good enough. They want more power than Facebook has.

  • Lol, what do they expect to be done about this? Is the government supposed to force Facebook to show their content, yet also pay to do it? I hate Facebook but I’m so glad they’re doing this because link taxes are fucking stupid.

    •  312   ( @312@lemm.ee ) 
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      81 year ago

      Yeah, I am not Canadian so I’m sure there’s some information/nuance I don’t understand here, but from what I can tell from looking at a few articles from different sources:

      • Canadian government passes a law that would require Facebook to pay and/or share ad revenue for every link out (posted by the media outlet, not by Facebook) to an external news website

      • Facebook says they don’t want to do that, and will stop showing news links to comply with the law

      • Canadian government says “no not like that” and now wants to force them to allow links to news outlets, which de facto forces them to pay/share revenue with those media outlets

      Like I said, I’m assuming there may be something I’m missing here, so please any kind Canadians who can help fill in the blanks would be appreciated

      • It’s not the government that wants to force them, it’s the media outlets that lobbied for this law in the first place that are trying to claw back a win after they called a bluff and lost.

        Yes, the government is also upset about the outcome despite being warned about it beforehand, but they know that Facebook hasn’t broken any laws.

    • I don’t like the idea of link taxes myself.

      But even setting aside the question of whether link taxes are a good idea, I don’t understand why they’re making a – what to me sounds dubious – antitrust argument. It seems like a simply bizarre angle.

      If the Canadian government wants news aggregators to pay a percentage of income to news companies, I would assume that they can just tax news aggregators – not per link to Canadian news source, but for operating in a market at all – take the money and then subsidize Canadian news sources. It may or may not be a good idea economically, but it seems like it’d be on considerably firmer footing than trying to use antitrust law to bludgeon news aggregators into taking actions that would trigger a link tax by aggregating Canadian news sources.

  • This is really pretty sad coming from the CBC, and highlights how badly they’ve lost the plot on social media.

    The CBC’s always been a relatively early adopter of digital technologies, including social media, as they chase their mandate to offer as easy access as possible to Canadians. But somewhere in there, they went from being on social media to – like seemingly all of mainstream journalism today – becoming reliant on social media. They baked Facebook and Twitter into their actual operating strategies. Now, they’ve found themselves feeling mistreated by the tools they internalized, and seemingly unwilling to just let. The fuck. Go.

    Facebook doesn’t need news media, but the news media doesn’t need Facebook, either. None of this would be happening right now if Facebook and Twitter were major generators of ad revenue for the media companies. Maybe they were, at one point in time, and they’ve since felt the pinch of enshitification, but that means the paradigm has shifted, and it’s time for them to get up off of their fucking knees and do something else.

    Mastodon/Firefish/Akkoma are right there. RSS still exists. Some of these outlets are owned by absolutely massive media conglomorates that are, among other things, ISPs serving millions. They have the resources to change the way Canadians actually use the internet. They don’t need Facebook and Twitter.

    They’re just addicted to them.

    • RSS still exists.

      I’d love to live in a world where you’re right, but can you point out any evidence that ditching social media and favouring RSS would work out well for the CBC? Like any similar media company (in scope or size) that had a successful experiment?

      They don’t need Facebook and Twitter. […] They’re just addicted to them.

      What is the difference? What does addiction really mean in this context?

  •  Sloogs   ( @Sloogs@lemmy.dbzer0.com ) 
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    1 year ago

    Lol not a fan of Facebook or Meta but forcing any entity to provide a service they don’t want to provide especially if it’s not being done in a discriminatory way seems dubious. Legacy media are reaping what hath been sown.

  • The news existed before facebook and will continue to exist after facebook. Just go to the news sites and read your news. I quit both facebook and twitter over 6 years ago but I have never quit reading the news… facebook and twitter are not the news… Also their support of nazis and fascists should preclude them from even being allowed in Canada.

  • Isn’t this a little bit like a shit flavoured candy maker, suing Walmart to force them to sell their shit flavoured candy? What grounds do they have to force Facebook to have anything to do with them?

    • Not really a good analogy because Walmart mostly purchases goods to resell them1, while Facebook does not purchase news. Even so, if Walmart suddenly stopped selling Canadian goods it could lead to a lawsuit too. CBC is not trying to force Facebook to accept CBC links, it’s about all Canadian outlets.

      1 well, except on their 3rd party marketplace, but we all know this is not what the analogy is talking about