The mission-driven tech company behind the Firefox browser, Pocket reader and other apps is now investing its energy into the so-called “fediverse” — a collection of decentralized social networking applications, like Mastodon, that communicate with one another over the ActivityPub protocol.

    •  Otter   ( @otter@lemmy.ca ) 
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      I thought they were just adding activitypub to some products / making their own accounts but

      However, the company is aiming to tackle some of the obstacles that have prevented users from joining and participating in the fediverse so far, including the technical hurdles around onboarding, finding people to follow and discovering interesting content to discuss.

      What Mozilla wants to accomplish, then, is to help reconfigure the Mastodon onboarding process so that when someone — including a publisher or creator — joins its instance (or the fediverse in general) they’re able to build their audience with more ease.

      Now THAT would be cool. If the browser had a built in way to handle some of this stuff, it would be a lot simpler to deal with some of the issues. I’d love to learn more

      • It makes a lot of sense to me to just have minimum standards for Fediverse instances, and then anyone who wants to host users can be a default instance for a period of time and just rotate through them Round Robin-style so nobody gets slammed with too many new users at once.

  • It’s mostly Mastodon. The text doesn’t even mention Lemmy or Kbin.

    I’m glad that Mozilla is doing this. It benefits both sides (Mozilla and the Fediverse), in a transparent way. Hopefully we get some Fediverse companion for Firefox, Thunderbird and Seamonkey.

    • I have never understood why so many people find the structure of Twitter/Mastodon more appealing than that of Reddit/Lemmy.

      I like it when I read other people’s thoughts on a matter, then react to them by adding relevant thoughts of my own and hoping people will react to mine too. Like on a traditional discussion forum (or for even older people, newsgroup or mailing list). That is what Reddit/Lemmy does reasonably well, although not quite as well as those traditional discussion forums.

      On Twitter/Mastodon I have to have original thoughts of my own to be able to post anything at all, and even if I do have some, no one will read them if they aren’t already following me.

      • I agree with your preference for forum/community style.

        But I think the purpose of microblogging is to follow a personality, rather than a topic or community. And users that share there do so to cultivate a following, which would be harder on Reddit/Lemmy (only ones that I can think of who do that successfully are onlyfans users).

        • Yes, I guess so. I have no interest in becoming any kind of celebrity. That sounds stressful and can make you a target for harassment.

          I prefer it when I can post my thoughts anonymously without anyone knowing or caring who I am. If a thought is good, it doesn’t matter whose thought it is.

      •  ZeroCool   ( @ZeroCool@feddit.ch ) 
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        11 months ago

        Yeah, Mastodon is much larger than Lemmy yet it feels like shouting into the void. I like it as a means to keep up on news by following journalists who’ve fled twitter but I’ve yet to get any real interaction on my posts. Meanwhile on Lemmy I’m never running out of things to read and people to discuss posts with.

      • I don’t get it, either. I use a plugin to expand horizontal space on Lemmy, because I already hate how much real estate it wastes. Mastodon is much much worse, with this aesthetic that forces you to use a mobile “long-ways” view of the content.

        I’m convinced that Mastodon is more popular only because Elon has pissed off Twitter users more than Spez has pissed off Reddit users.

    •  lemmyvore   ( @lemmyvore@feddit.nl ) 
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      They have to start somewhere. Mastodon is the highest profile app in the fediverse and it’s best to capitalize on Twitter imploding while the dregs are hot.

      Don’t worry, Reddit will do something stupid to get in the headlines eventually.

  • This is the best summary I could come up with:


    Consumers are hungry for a new way of social networking, where trust and safety are paramount and power isn’t centralized with a Big Tech CEO in charge… or at least that’s what Mozilla believes.

    The mission-driven tech company behind the Firefox browser, Pocket reader and other apps is now investing its energy into the so-called “fediverse” — a collection of decentralized social networking applications, like Mastodon, that communicate with one another over the ActivityPub protocol.

    And, as a wholly owned subsidiary of a nonprofit, the company says it’s not motivated by generating earnings for shareholders or returning a VC investment, allowing it to progress with a collaborative approach where it takes in input from a lot of different voices.

    “I think that it’s a pretty poor track record by existing companies that are only model motivated by profit and just insane user growth, and are willing to tolerate and amplify really toxic content because it looks like engagement,” she says.

    However, the company is aiming to tackle some of the obstacles that have prevented users from joining and participating in the fediverse so far, including the technical hurdles around onboarding, finding people to follow and discovering interesting content to discuss.

    What Mozilla wants to accomplish, then, is to help reconfigure the Mastodon onboarding process so that when someone — including a publisher or creator — joins its instance (or the fediverse in general) they’re able to build their audience with more ease.


    The original article contains 1,792 words, the summary contains 242 words. Saved 86%. I’m a bot and I’m open source!

  • elk is nice for twitter users who are scared of the fediverse. if they can take the principles of elk but make it much smoother and easier to use, that’s a win for everyone. i know i’m going to hop on mozilla.social when i can.