It’s like in a music video when the artist suddenly pulls out the new Samsung explosive device, and your heart sinks a little.

Not only is it necessary for even decent movies to be packaged within some IP, they also seem to rely on selling ad space within the movie itself.

Very bleak.

  • And the Mojo Dojo Casa House ‘selling like hotcakes.’ And the CEO pooh-poohing a ‘regular barbie’ before immediately reversing course when he’s told it’ll be super profitable.

    Honestly it’s got shades of the Charlie Brown Christmas Special, that weird dichotomy of Charlie Brown depressed by the rampant consumerism of the holiday season bookended by Hallmark ads with the new peanuts ornaments. But the lesson the special teaches is to find your own meaning in the holiday, and that it is inviolable by the consumerism so long as it still means something else to you.