• Don’t let brands artificially stake themselves to your identity. Organic memes don’t build demographic brand associations; be very wary of insidious shit like this

    • While i fundamentally agree with the negative impact of brands and associations, monster has become a part of transfem meme culture and the company itself has donated to multiple LGBTQ+ organisations such as the It Gets Better project and the Gay and Lesbian Victory Fund.

      •  Vespair   ( @Vespair@lemm.ee ) 
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        1 year ago

        I’ll admit I’m not familiar enough with the company to know the answer to this, but here’s my question: how is Monster as an employer? What’s their track record on workers rights and fair treatment? I don’t think we should be so excited to embrace a company that makes positive gestures that we end up ignoring the moral failings and compromises of said company.

        This is why things get messy quickly with companies; if we associate with them for their good works on LGBTQ issues, are we then culpable for their failures on workers issues?

        And to be clear, I don’t have the answer; I’m genuinely pondering what’s the right answer, because it’s not obvious to me. I just know the inherent dangers of corporations makes me hesitant to accept their support unwaveringly 🤷