Starting Friday, Europeans will see their online life change. People in the 27-nation European Union can alter some of what shows up when they search, scroll and share on the biggest social media platforms like TikTok, Instagram and Facebook and other tech giants like Google and Amazon.

I read this wondering if there would be something strange, or an overreaction. There’s nothing like that at all. It’s basically just a law that forces tech companies to respect people and their right to privacy. Most of it is common sense stuff that you think they should do without having to be told.

Then you remember that there’s money involved, and people think ethics are too expensive.

  •  shanghaibebop   ( @shanghaibebop@beehaw.org ) English
    5•9 months ago

    Not really.

    Now the 15 sponsored links will be irrelevant to YOU as a user since they can’t personalize the ads.

    They can still use context advertising which does not use your personal information but only what you are giving to them for search.

    Amazon search is probably the least impacted by this, since they use context advertising by default.