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UPDATE 2 It seems that starting today, uBlock Origin is working to combat this Youtube Block. Mine started working again! Lets all thank the devs of UBO for fighting this fight!
UPDATE So as new info comes out, I’ll be posting it here. It seems as if this Rollout Has Several Parts.
Part 1
You get a popup message over top of your video, blocking the screen:
Part 2
This message will change, indicating that you have 3 remaining videos to watch without ads.
Will insert photo once one has been found
Part 3
None of the video loads now, everything looks blank.
End of Update
YouTube has started rolling out anti-adblock to users inside the United States, which means that they are preparing to roll this out to the entire country. Personally, I have been blocked already. I want to gauge how common this occurrence is.
It is a great example of how an industry can survive with only self-reported effectiveness. I remember a freakonomics episode where it was shown that very infrequently do companies get a positive return on marketing spending. It will be very interesting if that industry ever collapses.
Multinational scam artists
Advertising is about creating trends, and catching some impulse buyers. Effectiveness is likely overstated, but on the other hand it’s difficult to quantify the effectiveness of a trend. I don’t think it’s likely to ever collapse, people will always want to believe they can influence others more than they actually can.