• Out of curiosity, are you Canadian, or just on the Canadian instance? I ask because if memory serves the search results tend to be a combination of search history (if you have personalized ads enabled, you can opt out of them), country/region, and general subject/topic (so in this case social apps), probably among other details.

    • For these types of things there’s usually a statistical scale where you fall between your interests and your demographic interests.

      An ad might be targeted to your location, gender, age, or your ad-interests.

      Go to your Google Ad preferences and see what they know about you, it’s a lot.