“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”
I’d be surprised if Reddit even lost 5%. The reality is that the vast majority couldn’t care less and the people that will leave are a rounding error as far as Reddit is concerned.
Even at 25% Reddit will still have some 2B accounts left. They’ll be fine.