• Okay, here’s another. Large pupils are a sign of health and of arousal, and make humans feel more attraction, because it’s a better mate for breeding. Ads that leverage a model’s attractiveness will perform better if they use models with bigger pupils or digitally enlarge them.

          •  Natanael   ( @Natanael@slrpnk.net ) 
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            111 months ago

            Hypothesis for an existing observation without any robust underlying model. Even the advertisement bit is just a weak correlation which was observed after the fact and not predicted in advance based on any model