Most of them doesn’t even look that good like Rolex

  • A huge number of luxury watches have similar styles to more affordable options, they’re usually made to a significantly higher standard in terms of finishing, using movements developed in house (not necessarily better, but adds to cost due to R&D), better bracelets with comfort features like toolless quick adjusts, movements calibrated to a higher standard (COSC, METAS etc). It’s also worth noting that brands like Rolex are not considered to be high end in watch making, they’re machine finished and mass produced. You start to see more hand finishing in JLC (not all of them), Grand Seiko (not all of them), and then moving up VC, Patek, AP, A.Lange. And then you’ve got the ultra low number fully hand made stuff that I could only dream of being able to afford.