I was walking by the San Francisco Swatch store and dropped in to take a look at the Blancpain collaboration. The Swatch employee said they still only had limited colors of the MoonSwatch available but every color of the Blancpain was in stock. I’m not interested in either but it confirmed my suspicions that the Blancpain isn’t nearly as popular as the MoonSwatch, especially at the higher price point.
I think also a lot of people got burnt out on the whole cheap expensive brand watch thing with the Moonswatch getting so much coverage.
But besides that, brand is the biggest thing. Most non-watch people know Omega as a brand. Blancpain has very little if any recognition outside of our circle, hell, even many people who are into watches don’t know about Blancpain.
And even with people who know about Blancpain… is it exactly cool to have a swatch with a Blancpain logo on it? Kinda defeats the purpose… if someone offered me a plastic lange/Patek for 1k, I’d say no thank you.
Exactly, it’s dumb.