I do agree that this feeling points to something true, even though it may be hard to define it. I have some half-baked thoughts but im mainly curious to hear what others are thinking of this

  • There’s a difference between a store built from wood and a store built from plastic that’s supposed to look like wood. It breathes a feeling of simplicity, and not profit based optimization. It’s something new.

    There’s a sauna I go to with some pretty dumb features, and the entrance fee is way too cheap to be profitable. But I love it because it seems to not be built with profit in mind.