Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
The conclusion doesn’t follow the study.
Threatening messages decrease piracy by women by over 50%, while increasing piracy by men by 18%.
So, unless there are three times as many male pirates as female, those messages are effective at reducing piracy.
I would suspect there are many times more male pirates than female.
Why?
Because of the technical skill required for pirating and the tech industry being mostly men currently.
Result of gender stereotypes affecting the behaviour of female and male children, so male children grow up to be more encouraged to learn about technology and engage in risk taking behaviour.
Also inclination to risk taking behaviour is much higher in biological men than biological women, which would also give a potential reason why this advertisment works on women but not on men.
As always these attributions only represent the average of the women and men populations as a whole. Ofc. there is risk averse men and tech savvy women.
The word cis or cisgender is right there my friend. Trans people are still biological, after all.
If I put the over/under at 10x male pirate to female, are you taking the under?
That would not surprise me at all.