Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
In this case, the phrase’s become more popular because people buy digital goods and, due to business shenanigans, they lose access to it, like buying a digital copy of a movie, “owning it”, then no longer being able to access it because Sony couldn’t be arsed to get the rights sorted out.
There’s also the numerous situations where you can’t legally own media, simply because it’s not up for sale, like the vast majority of content on streaming sites. There’s no way to own and consume some media except through the provider. It’s still illegal, it’s still an unauthorized copy, but in this case, it’s the only way to “own” something.
Despite crappy licensing agreements and the tenuous relationship between consumers and ownership of a thing, finding a way to circumvent paying for a thing that is for sale in one form or another, is theft.
Look man, I get that piracy isnt an ethically clean solution, but the current state of legal digital media is nowhere near ethically clean either, and I’m far more likely to root for a person than I am for a corporation. Especially since its because of corporations that the digital ownership sphere is so fucked