Lord of the Rings needs to be ‘one of the biggest gaming franchises in the world,’ Embracer interim COO Matthew Karch said in a recent speech to investors that also dealt with restructuring the company itself.

  • Lord of the Rings is a story which everyone knows and has been done many times across movies and games.
    Other stories set in Middle Earth though has huge potential as it’s a great fantasy world to play in.

    It’s similar to Star Wars in that we don’t need more stories about the Skywalker family, it’s a huge universe to explore other stories.