• Yeah it would have to be mass deletion by people who use the app regularly, which (should) lead to a measurable reduction in traffic and ad revenue, assuming that those people would spend less time on reddit if they didn’t have the app handy on their phones constantly anymore.

    • Apps usually have an active users metric. As far as I know, that’s how the worth of apps is usually measured. So uninstalling the app would directly impact that metric, because they would see a significant drop in their daily active users measurements.