• Up until a few days ago, I thought Reddit Gold was just the awards. I had no idea it was an ad-free subscription. Reddit could have easily converted me into a paying customer by offering a personal api key that i plug into my favorite 3rd party app. The $5 more than covers my api calls, plus opportunity cost from not seeing ads, plus it would have kept me feeding quality content into their machine. What a series of ridiculous missteps.