Late last year, Emily Johnson took to Reddit to share her frustration with how expensive food in Canada has become.

She fixated on one grocer in particular: Loblaw, the dominant food retailer in Canada, boasting nearly 2,500 stores.

Her Reddit group - named LoblawsIsOutofControl - was filled with photos of grocery items for sale at seemingly egregious prices, like C$40 ($29.36; £23.06) for 1.4 kilograms of chicken.

Soon after, Ms Johnson and others banded together to launch a nation-wide boycott against Loblaw, saying they were fed up with the disparity between rising food prices and record profits.

  • We started boycotting Loblaws and Shoppers Drug Mart in May like the movement said and haven’t stopped since. We’ve been going out groceries at our local independent markets for produce, meats, fish, cheese, and other goods in bulk and getting the rest from Metro and Jean Coutu pharmacy. Metro aren’t that much better but it’s the lesser of two evils.

    Honestly I can say we have saved a lot, especially on the bulk stuff for dry goods like nuts, flour, coffee, cereal and also dish soap, honey and even peanut butter.