In DS9 Quark makes a throwaway line about the Great Monetary Collapse that happened during his early lifetime. He describes it as a period caused by “rampant inflation and currency devaluation.”
This description might seem puzzling at first, because the Ferengi have always been shown to use hard currency. Hard currencies are generally deflationary currencies, with a fixed or at least limited supply and a growing (and hoarding) population. The only way a currency can rapidly inflate is to increase the supply of the currency, or alternately for there to be a shortage of things to buy.
In short, inflation requires too much money chasing too few goods.
I hypothesize here that the Ferengi experienced an economic collapse caused by replicator technology, specifically the point at which replicators became able to create gold. The Ferengi experienced this shock more severely than most other cultures, not only because they use hard currency, but also because they revere it.
What happens to an economy when replicators show up? The answer is not inflation. A replicator makes goods for cheap. If you can conjure up your Raktajino out of thin air and energy, the price of a Raktajino is going to plummet to the cost of that energy. As long as you are not on board a ship which needs to ration energy, cheap becomes functionally free.
This is the apparent engine behind the Federation’s economy. In Federation space, everyone gets a protein resequencer, and there is no more hunger. Then later, everyone gets a more replicator, and clothing is free too. Every year a new advancement, and every advancement brings a new thing that the citizens can conjure up.
But the Ferengi do not think like that. If your religion is based on making a profit, you do not give away the source of free goods. The Ferengi likely had a small number of early entrepreneurs with a monopoly on replicators, setting their prices to what the market would bear.
Even under this system, the prices must fall. As long as the Ferengi compete, seek profits, and can produce goods indistinguishable from one another, prices must fall. Cartels can form to prop prices up, but a cartel only lasts until someone new gets a replicator. Sooner or later, everyone will get a replicator, and the Ferengi will have to find other ways to make a profit.
The shock of cheap goods can collapse economic sectors. Yet progress marches on. Where the Ferengi ran into problems wasn’t the production of goods, but of their reverence for hard currency.
The Ferengi relationship with currency is not like other cultures. At the start of TNG: The Outpost Ferengi did value gold, to a point of finding it offensive that the Federation officers would wear it brazenly.
Now Ferengi are not unique in finding value in gold. Everyone used to value gold. During TOS: Devil In The Dark, they were willing to risk the lives of workers despite deaths just to get access to the gold and platinum, and when they finally made peace with the Horta they were quite happy. Archer uses gold bars to negotiate with the Ferengi, who accept this even after it is made clear they are gold, not gold-pressed latinum.
But by the events of DS9: Who Mourns for Morn, a distraught Quark makes clear, gold is absolutely worthless. This is a radical change, but the evidence suggests it is not merely a continuity change.
We must then ask, when did gold become worthless? Quark does seem to value it only a few seasons earlier, in DS9: Little Green Men, but this happened when Quark was far in the past, and knew he was in the past.
The best example I can find of worthlessness comes from TNG: The Price. While some details are lost on-screen, the original script has some stage direction which I think is instructive.
[Goss] turns the sack upside down and a pile of gold bars spills out across the tabletop.
GOSS: I’ll match anyone’s best offer… and add the gold on top of it.
He holds out his hands in a fait accomplit motion. Sits back in his chair, with a confident grin. Bhavani reacts, nonplussed. Picard EXITS…
So from the script it’s clear, Goss thought gold was useful, and no one else in the room did.
We can then assume that at this point in time (2366) the Ferengi (or some subset of them) were behind in replicator technology, and it resulted in Goss making a fool of himself, bargaining with someone he valued, and no one else did.
This is a society on the brink of collapse. In fact the collapse may already be happening behind the scenes.
Why didn’t the Ferengi see this coming? I believe the Ferengi religion left them blind to the danger. Ferengi do not merely value gold as a good. In fact, they do not merely value it as a currency. The existence of the Blessed Exchequer paints an interesting picture of the Ferengi relationship with their currency. Every Ferengi believes that their afterlife is determined by their ability to make a profit. Thus, every gold bar held by a Ferengi is their spiritual salvation.
The destructiveness of a currency collapse cannot be understated. Quark comparing it to war trauma is played for laughs, but it was not funny to him. If he has any belief in the afterlife, it was was an existential threat to him.
Replicators didn’t just crash the economy of the Ferengi. It threatened to damn their very souls.
In fact I would speculate there is a reason why the Ferengi use gold trappings around latinum. The shape, the weight, the feel of currency matters to them. Visiting the Nagus requires the paying of respects, literally. Pressing latinum into a metal was convenient. Pressing latinum into gold was an important symbolic transition.
Leaning into some apocryphal sources now, a little beautiful tidbit emerges. In DS9: Ferengi Love Songs we learn that the Grant Negus who preceded Zek, called Smeet, presided over one of the largest market slides in recent Ferengi history, and was assassinated in office. Thus he likely saw the effects of free gold. According to the Legends of the Ferengi, Smeet was credited with writing the 89th, 202nd, and 218th Ferengi Rules of Acquisition. The 218th rule, according the the DS9 Comic Baby on Board reads as follows:
Sometimes what you get free costs entirely too much.
We know from the Morn episode that it can remain liquid for quite some time too.