EA announced that EA Games will be renamed EA Entertainment in a move that splits it and EA Sports into two separate organizations encompassing many of EA’s major studios.

  • Can’t wait to see EA burn, after they lost the official FIFA license. The internal restructuring of the groups doesn’t affect much, to the developers, as it seems. I think the major concern is that EA Sports games have a negative reputation that affected the sales of single player games. Now they want to separated those images. Otherwise, I have no idea why EA would do this. An interesting period of time to be in.