Google worked on Privacy Sandbox/Topics API/FLoC for at least five years, and it couldn’t get something that advertisers, regulators, and users could all agree on, so it’s just falling back to the thing that worked (but has next to zero privacy protections). Sigh.
Google worked on Privacy Sandbox/Topics API/FLoC for at least five years, and it couldn’t get something that advertisers, regulators, and users could all agree on, so it’s just falling back to the thing that worked (but has next to zero privacy protections). Sigh.
Yeah, this is a loss for user privacy.
I think that’s a matter of perspective. IMO it didn’t work, it was broken, that’s why we’re even talking about it.