• I think that what he’s missing is that memes and sound bites, which are more ephemeral, can be turned into slogans and themes that have staying power. “Weird” is a good candidate because it’s short and simple, and it applies to not just one point-in-time event, but the entire GOP platform, and them as people.

    • right, but will it sound corny when they’re still saying it in October? How does it sound to a swing voter? The power of these memes and slogans seems to be in energizing the base, which is important but you need more than the base to win.

      •  t3rmit3   ( @t3rmit3@beehaw.org ) 
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        5 months ago

        Swing voters are an outdated concept that mostly don’t exist anymore due to how polarized the party platforms are now. People are mostly aligned with a given party, but whether they take the time to bother to vote is the question. What determines races is getting your base to turn out in sufficient numbers, not pulling from another camp.

        The important thing *is* keeping your base energized.