• the internet was awesome for like … twenty years. thirty if you count the era where people mostly communicated through newsgroups and such. it feels like the enshittification was so sudden

    • To me, the Internet died a little before 2012. Some may say 2009, others say 2007. But I say it started to die since 2012, it’s just been a steady process and now we’ve been seeing the rapidness catch up within the past 9 years.

      It’s not a guess anymore as to how many corps, companies and zealot individuals want to take control of the internet for their own gain.

      • Consequently, I believe the adpocalypse on Youtube, roughly around 2015, is when things started getting really bad. It was made public that basically anything on the internet that uses an algorithm to deliver content could be gamed so that the lowest effort content could be seen in the same places as the good content, which only incentivized people to start making low effort content en masse. The low effort content eventually needed its own repository because it was becoming the dominant form of media on the internet. Now we have Tik Tok, Youtube Shorts, and Facebook Squirts.