How is he losing millions of dollars? If you’re just trying to get into the art fraud money laundering scheme thing then make an NFT and find an idiot. But just the creation of a piece (be it traditional, digital, or “ai”) doesn’t entitle you to a payout. And if you’re just complaining about the dissemination of the piece you asked someone else’s computer to generate for you without a kick back link tax, well–that’s not how copyright, the internet, or normal human correspondence works.