I won’t stand any ads on youtube. Getting blasted with 5 times the same ad at 300% loudness. And premium does not really get rid of it as well, they would have to forbid sponsored content. Every time ads start to slip through adblock I will happily spend hours trying to block them instead of watching a single one. If they don’t want me to watch the videos for free they can easily put them behind a paywall. Or do some reasonable pricing if they need infrastucture costs covered.

However I don’t mind sending a couple of bucks towards content creators that I watch regularly. That will easily be worth more to them than watching ads even for the rest of my life.