NFT Rulelemmy.blahaj.zoneimage ranmagender ( @alexiascylding@lemmy.blahaj.zone ) 196@lemmy.blahaj.zone • 2 years ago message-square22fedilinkarrow-up1499
arrow-up1499imageNFT Rulelemmy.blahaj.zone ranmagender ( @alexiascylding@lemmy.blahaj.zone ) 196@lemmy.blahaj.zone • 2 years ago message-square22fedilink
minus-square ken27238 ( @ken27238@beehaw.org ) linkfedilink21•2 years agoThis is a textbook example of how to not do a rebrand. The only thing that has change on twitter is the logo, nothing else. Everything else is still twitter. Then again this rebrand is right on the money for how Elon is managing twitter.
minus-square Iceberg ( @Iceberg@lemm.ee ) linkfedilink6•2 years agoSo right! A leading marketing professor at Northwestern is already breaking it down into the key lessons to learn from these mistakes: https://timcalkins.com/2023/07/the-twitter-branding-debacle/
This is a textbook example of how to not do a rebrand. The only thing that has change on twitter is the logo, nothing else. Everything else is still twitter.
Then again this rebrand is right on the money for how Elon is managing twitter.
So right! A leading marketing professor at Northwestern is already breaking it down into the key lessons to learn from these mistakes:
https://timcalkins.com/2023/07/the-twitter-branding-debacle/