Chip Wilson admitted that he chose the name Lululemon because he thought it would sound exotic and Western to Asian customers, and because he thought it was funny to hear Japanese people pronounce it.
When Wilson was CEO, he made comments in 2005 saying that it was funny that Japanese people couldn’t pronounce the “L” in Lululemon.
“It’s funny to watch them try and say it,” he told Canada’s National Post Business Magazine when asked about the Japanese pronunciation of his company’s name.
Wilson denies saying it, according to the New York Times.
Dont they also strongly encourage employees to a read New Age Mysticism book? A book on a philosophy like what’s described in The Secret where its like… If bad things happen in your life its because you manifested them?
Chip Wilson admitted that he chose the name Lululemon because he thought it would sound exotic and Western to Asian customers, and because he thought it was funny to hear Japanese people pronounce it.
source
Dont they also strongly encourage employees to a read New Age Mysticism book? A book on a philosophy like what’s described in The Secret where its like… If bad things happen in your life its because you manifested them?