Despite the triggering headline, this is a pretty good article that talks about how younger men are falling for this horseshit

  • You need to create media tailored to them but with progressive message. There is no one size fits them all approach and I would say no receipy. In general it has to be an artist who understands their life experience rather well and has the skills to make content they will enjoy. People like Contrapoints and Hasan definitely have some success with reaching that audience.