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Does anyone have an explanation for why Millennials would consume the most physical press out of all the demographics?
Just a guess, but I assume magazines are part of physical press. I know a lot of millenials (according to this definition of millenial) who buy magazines for their interests, be it music, games, geology, astronomy or history. A lot of times it overlaps with having been in tertiary education and I assume Gen Z would show similar statistics if you asked someone who was pursuing a masters degree or a doctorate.
It’s the hipster thing to do
Hmm, would be nice to see this as a measure of change, or does it show that and I’m just not reading it right?
Line charts are boring, but would show what you would like to see.
I’m amazed gen z is watching any amount of broadcast tv at all. I’m a millennial and my tv hasn’t been hooked up to an aerial since 2009.
Lul, boomers got the most empty heads (in sense of the charts total surface).
That feels kinda right tho.
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