hit brake pedal
“before enjoying the safety and reliability of your Ford’s brakes, here’s a message from our sponsors!”
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Because road rage isn’t bad enough right now.

In off-road or sport mode, the system could limit the number of ads because it assumes the driver wants to focus more on the road.

With regular driving mode, road focus is roughly 235% less important, which allows for more distractions.

“Ford patents a way to sell less cars”