•  LWD   ( @LWD@lemm.ee ) 
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    671 month ago

    Frankly, I’m surprised it took them so long to say this publicly. For over a year, Mozilla has had a de facto conflict of interest when it came to their stance on advertisements, so take anything they say about their necessity with a huge grain of salt…

    May 2023: Mozilla purchases FakeSpot, a company that sells private data to advertisers. Mozilla keeps selling private data to advertisers to this day.

    June 2024: Mozilla purchases Anonym, an AdTech company.

  • I kept giving Mozilla the benefit of the doubt and telling myself things weren’t so bad.

    I was wrong.

    I’ll continue using Firefox because it’s the least bad option, but I can’t advocate for it in good faith anymore, and I don’t expect it to last long with this orientation.

    So it goes.

  • At this point, I don’t see many other options to keep everything going for Firefox. If they somehow lose the go*gle money they use to keep themselves going, they need another revenue source and I severely doubt there are enough Firefox users willing to pay enough to keep it going as it currently does. Don’t like it, but I’m gonna at least play devil’s advocate.

    • It would be nice if they at least allowed for even being able to donate to the browser itself. All the options that I am aware of are either the paid extra stuff they have, or to the overall company. Which is annoying since I imagine that the current “donation” option means that the money is being used mostly for the upper execs and routed to the extra shit that already has options for paying subs.

  •  Asafum   ( @Asafum@feddit.nl ) 
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    1 month ago

    Oh you mean one of the only two reasons I use this fucking thing? Ad blocking and privacy?

    You’re shitting on both. That’s like… Idk, Craftsman making tools out of plastic and removing the lifetime warranty… Wtf do I even need you for then?

  • And, for the foreseeable future at least, advertising is a key commercial engine of the internet, and the most efficient way to ensure the majority of content remains free and accessible to as many people as possible.

    I’m afraid they aren’t wrong. The majority of people aren’t going to pay for access to random blogs etc. So we’d end up with only the big players having usable sites.

    People kick off about ads but rarely suggest an alternative to funding the internet.

    Back in the day ads were targeted based on the website’s target audience not the user’s personal data. It works fine but is less effective. Don’t see why they couldn’t go that way.

    • I don’t believe a web browser should be designed specifically for one business model, period.

      There are plenty of free sites. Truly free, with no ads.

      There are plenty of paid sites, supported by subscribers.

      There are plenty of sites funded by educational institutions, nonprofits, or similar.

      There used to be plenty of sites that were supported by non-invasive ads.

      I don’t give a damn if everyone uses Facebook and Google. That doesn’t mean we need to cater to their business model at the technical level.

      • Sounds like you’re forgetting about the dot com bubble. The internet wasn’t fine abck then because nobody really had a sustainable business model.

        •  LWD   ( @LWD@lemm.ee ) 
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          31 month ago

          The dot com bubble made the Internet explode, sure, but corporate sites weren’t the entire internet back then. There were far more niche sites, web rings, forums, etc…

          •  dan   ( @dan@upvote.au ) 
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            1 month ago

            The reason I mentioned the dot com bubble is because a lot of the companies back then failed because they couldn’t figure out a sustainable business model. It was mostly hype-driven with the idea of getting users first, then figuring out monetization later.

            That’s why we have ad-supported sites today. It was the main business model that was the most sustainable.

            There were a lot of small sites, sure, but a lot of them were hosted on services with no real business model. Even back then, not a lot of people self-hosted.

            •  LWD   ( @LWD@lemm.ee ) 
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              11 month ago

              That’s a fair thing to bring up. I think your point went over my head, because I was mostly reminiscing about how the less capital-oriented parts of the internet were relatively pleasant before companies like Facebook came along and encouraged them all (with their newly acquired capital) to jump into the big centralized areas.

    • More effective is a massive understatement. Now they can precisely measure effectiveness and adjust their strategy in real time to maximize output. They have increased effective effectiveness several fold. The cat is out of the bag, even if we try to roll this back the googles of the world know the data is there and can’t not harvest it. Our best strategy has to combine regulation and monopoly busting, break these companies into smaller ones that have less power to comb through big data.

      For a good read on this, check out The Age of Surveillance Capitalism by Shoshana Zuniga.

  • But taking on controversial topics because we believe they make the internet better for all of us is a key feature of Mozilla’s history.

    Is it?

    I would rather have a world where Mozilla is actively engaged in creating positive solutions for hard problems, than one where we only critique from the sidelines.

    Maybe your users don’t.

  •  datavoid   ( @datavoid@lemmy.ml ) 
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    161 month ago

    Wow, utterly shocked that a company with a shit CEO that takes most of its money from Google would have these viewpoints.

    I’m sure it is completely coincidental that ublock is about to die as well.

    • Very unlikely. They will support new extension API’s (they are already 90%+ compatible with manifest v3) bit Mozilla has committed to maintaining compatibility for the manifest v2 API’s that don’t exist in v3.

      Claims otherwise are FUD.

        • Well y’know what, if the cost of that is some backed in ads on the new tab page I am totally good with that.

          YouTube allows just about any ads on their site, so many recent examples of scams and malicious sites advertising on there.

          • Yeah, I don’t love Manifest V3 adoption, just for what it implies about Google’s ability to push standards it wants. (Is google even pretending it’s not purposely targeting ad blockers with V3?) But if you have to, this is the way to go.

  • Because of propaganda, people find it easier to imagine the end of the world before the end of capitalism. Just the same, theres lots of commenters here that could imagine the end of the internet before they imagine the end of advertising on the internet.

  • My problem with this in spite of the dire situation they face if Google is forced to cut funding by anti-trust court rulings (or not even forced but they make paying off Mozilla a moot point so they stop) is that they become an ad company. Ads become tied to their CEO compensation, to the salaries of the people who develop it.

    They claim they’re making a better kind of ad network, a privacy respecting kind. The problem is the ad industry doesn’t want less data, they want more. There are no looming laws that would force the ad industry to adopt a more privacy respecting alternative or die and without that the ad industry is going to shun this and it’ll be a failure and then they’ll have a failed ad network that they can either discard entirely or adapt to industry standards of privacy invasion and abuse and continue to exist and then they’ll make another “hard choices” post about having to do that.

    And I can see it now. This experiment will fail and after some pressure from the ad industry and some devil-on-shoulder whispering Mozilla will begrudgingly start to enshittify. Their ad network will become less privacy respecting by tiny little steps, by salami-slicing or boiling the frog, the whole privacy-preserving measurement thing will be thrown out BUT they’ll still claim they respect you more than Google and will at first perhaps but that will erode. Maybe they’ll just implode at some point after that which given Google is being found a monopoly works just fine for Google and the rest of big tech who want a more centralized, locked down browser company that wants to help implement DRM that can’t be circumvented, that wants to help lock down everything on the web to restrict users freedoms to choose what is displayed or if they can save it or record it or copy it to say nothing of blocking ads.