In the days leading up to the TikTok ban in the U.S. on Sunday, U.S. users flooded the Chinese app RedNote, which offered a similar experience to their favorite short-form video app. The app, which is listed in the U.S. App Store under its Chinese name Xiaohongshu, quickly became the No. 1 free app in the U.S. But after Trump paused the ban, use of RedNote in the U.S. rapidly declined. By Monday, RedNote had lost over half its daily active users in the U.S. after reaching a high of 32.5 million daily actives on the day of the ban.
For all the people claiming users jumped to RedNote to stick it to the US government, here is proof why that was never true.
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People jumped on rednote because influencers early on latched on to it. The average tiktoker isn’t using these platforms to prove a point, if they were, they would be posting about why exactly they are using it. I never saw any traction on any post specifically saying they were on rednote because they wanted to support a non-US platform.
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So 46% stayed after lifting the ban? Thats still a massive boost no?
How do the numbers now compare to before the ban?
IDK, there’s fewer Americans on rednote now, but it’s still sizable.
I really hate being American.
