We need to talk about the data. Crap data. We’re destroying our environment to create and store trillions of blurred images, half-baked videos, rip-off AI ‘songs’, rip-off AI animations, videos and images, emails with mega attachments, never-to-be-watched-again presentations, never-to-be-read-again reports, files and drawings from cancelled projects, drafts of drafts of drafts, out of date, inaccurate and plain wrong information, and gigabytes and gigabytes of poorly written, meandering content.