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trolske ( trolske@feddit.org )  to BuyFromEU@feddit.orgEnglish · 1 year ago

Beyerdynamic (German headphone producer) bought by Chinese company

www.heise.de

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Beyerdynamic (German headphone producer) bought by Chinese company

www.heise.de

trolske ( trolske@feddit.org )  to BuyFromEU@feddit.orgEnglish · 1 year ago
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For around 122 million euros: Chinese company buys Beyerdynamic
www.heise.de
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The Chinese manufacturer Cosonic wants to buy the audio specialist Beyerdynamic. The business will then continue largely unchanged.
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  • nickwitha_k (he/him) ( nickwitha_k@lemmy.sdf.org ) 
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    1 year ago

    Noooooo!

  • Schmuppes ( Schmuppes@lemmy.today ) 
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    11 days ago

    deleted by creator

    • warm ( warm@kbin.earth ) 
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      1 year ago

      Looks like the shareholders wanted to cash out and are using covid-19 as an excuse. Perhaps there was some crazy mismanagement of the company too, because it’s such a well respected brand.

    • AndyMFK ( AndyMFK@lemmy.dbzer0.com ) 
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      1 year ago

      There’s another factor which hurts them but also makes them great. You only ever need to buy 1 pair. The build quality is phenomenal, I’ve had mine for 10 years and they look brand new.

      If I had to buy another pair I would (well, not anymore I guess). But beyerdynamic headphones are in the ‘buy it for life’ category

      • mle ( mle86@feddit.org ) 
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        1 year ago

        Also, spare parts are still available for decades old models and they are built with easy repairability in mind.

        I really hope this sale won’t change the company too much, but I fear it will.

      • morbidcactus ( morbidcactus@lemmy.ca ) 
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        1 year ago

        I modded my 880s to have removable cables , replaced the pads and the headband as they were getting a bit worn after a decade of daily driving them. I use 1990s as my daily driver these days but I like having options.

        Seriously solid headphones, I’m not immediately writing them off because a Chinese company though, I’ve used FiiO stuff for 15 years and it’s been solid, so fingers crossed.

    • nahostdeutschland ( nahostdeutschland@feddit.org ) 
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      1 year ago

      I think that there are two issues:

      • Many people did indeed upgrade their home entertainment during the lockdowns. Bought new media players, headphones, TVs, home theatres and such stuff. But this stuff is now there. If you bought a new and expensive headphone in 2020, well, you still have it, it does work and you will not buy another one. Which is totally bad for a headphone company in 2025, because sales back in 2020 won’t help
      • After Covid we had the big inflation following the 2022 russian invasion. Energy became expensive. Heating, cars, rents, food, everything became more expensive and that is killing the “affordable luxury” market. If you now struggle with food prices and rent, you will not buy new luxury headphones.
      • Rai ( Rai@lemmy.dbzer0.com ) 
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        1 year ago

        I bought three pairs of expensive headphones in 2020 because I got a taste of nice headphones+lossless and couldn’t stop myself D:

        Then another pair of earbuds with ANC a few years later because I had to start going into the office sometimes and sit near the most annoying mf ever.

        I kinda wanna buy more. But I don’t neeeeed them.

    • Saleh ( Saleh@feddit.org ) 
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      1 year ago

      A lot of their products are geared towards professionals like DJs and audio technicians.

      If those cant tour their equipment doesnt wear down and they dont make the money to buy new equipment.

  • jagermo ( jagermo@feddit.org ) 
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    1 year ago

    Fuck.

  • ReluctantZen ( ReluctantZen@feddit.nl ) 
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    1 year ago

    Please no

  • Feddinat0r ( Feddinat0r@feddit.org ) 
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    1 year ago

    Angeblich soll sich nichts ändern… Abwarten

    • slaneesh_is_right ( slaneesh_is_right@lemmy.org ) 
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      1 year ago

      Was sollen sie sonst sagen? Wir machen jetzt müll, aber dafür bleibt dre preis gleich

  • Señor Mono ( SrMono@feddit.org ) 
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    1 year ago

    They say assembly will still take place in Germany and they keep their employees …

    It’s something.

    • Hubi ( Hubi@feddit.org ) 
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      1 year ago

      It’s what every single German company getting bought by the Chinese says.

      • Default Username ( defaultusername@lemmy.dbzer0.com ) 
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        1 year ago

        Sometimes it happens before they are bought out like with Cherry moving their factory to China.

    • redfellow ( red@sopuli.xyz ) 
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      1 year ago

      I give it 3-5 years, max.

  • Boxscape ( Boxscape@lemmy.sdf.org ) 
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    1 year ago

    Mein leben!

    • RanzigFettreduziert ( ZonenRanslite@feddit.org ) 
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      1 year ago

      Da hat wohl jemand Wolfenstein 3D gespielt?

      • Akasazh ( Akasazh@feddit.nl ) 
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        1 year ago

        Achtung!

  • Koenig2005 ( Koenig2005@feddit.org ) 
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    1 year ago

    Really sad. I have Beyerdynamic earphones for nearly two years now and I’m really happy with them. They really feel like if they are high quality. But lets wait and see…

    • towerful ( towerful@programming.dev ) 
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      1 year ago

      Buy some spare pads/foam for them. They will last a decade

  • redxef ( redxef@feddit.org ) 
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    8 months ago

    deleted by creator

    • jnod4 ( jnod4@lemmy.ca ) 
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      1 year ago

      About who? /s

  • Killie ( Killie@feddit.uk ) 
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    1 year ago

    I will just stick to using Sennheiser until sooner or later someone buy them. Honestly the story for seemingly every european company.

    • Zwiebel ( Zwiebel@feddit.org ) 
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      8 months ago

      They have already been bought by china my dude

  • BenchpressMuyDebil ( BenchpressMuyDebil@szmer.info ) 
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    1 year ago

    First Gigaset sold to South Korea and now this

  • Sylvartas ( Sylvartas@lemmy.dbzer0.com ) 
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    1 year ago

    RIP

  • TanteRegenbogen ( TanteRegenbogen@feddit.org ) 
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    1 year ago

    Noooooo!

  • towerful ( towerful@programming.dev ) 
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    1 year ago

    I hope the Chinese company isn’t just buying the brand name, but actually buying the company.
    IE, will continue to do excellent beyerdynamic things.
    But I doubt it. I don’t know if an audio company that got better after an acquisition. Cheaper, maybe. Better bamg-for-buck, yup. But actually better? Not that I can think of.

    As opposed to what Behringer/Music Tribe did to Midas: Midas made extremely well respected kit; Behringer buys them (except it was Music Group, now Music Tribe); midas stuff becomes shittier; behringer stuff becomes a little bit better.
    Sucks for anyone that bought a Pro series console. Pretty much a boat anchor after 5 years.

  • highduc ( highduc@lemmy.ml ) 
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    1 year ago

    Hopefully they’l be much cheaper now?!

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