Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024.
And the enshittification continues
streaming is a scam.
So… have we come full circle on TV again?
At least with TV, you could tape your shows and fast forward through the commercials.
Our TV company has that option built in. I can ‘tape’ shows and watch them later, shipping ads. This also works when the show is still playing.
So I’ll wait half an hour, then watch my recorded show. I wouldn’t consider watching tv without that function.
Cartoons were always 22 minutes. Like Spongebob or Simpsons. There was always 8 minutes of commercials per episode. That’s 16 minutes per hour.
I dunno what argument I’m trying to make. I just remember this.
Plus some time for credits
That’s the benchmark I guess. Let’s see how long it takes to get there.
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Boycott Amazon.
Yeah. This was what finally got me to bite the bullet and cancel prime.now my impulse shopping is way down too, since I get to think “do I want to wait 4 days for this”? So win win in my book.
The companies might change but the bills stay the same…
I guess they need the money but it’s a shitty, sneaky way to get it.
