The corporations never really cared.
Corporations lean any which way, depending on the times. There is no “mission statement” or philosophy other than, how can we extract more cash from the populace this year? And even more cash next year…ad infinitum.
How the hell did it become normalized that a human rights protest have corporate sponsors? It makes no damn sense.
People want a show, and putting on that show is expensive.
If pride is just a march, that can be done with small fundraising. If Pride has 3 events a day, every day for a week, ending with a parade and a concert, that needs outside funds.
Do people want a show? Or has a protest become co-opted by capitalism and the forces of status quo into a spectacle of entertainment that’s largely empty of any political or lasting benefit to queer people?
That’s a rhetorical question because yes, yes to that second one I’m pretty sure.
The corporate flight from LGBT support is sickening. These events are needed more than ever.
its called rainbow capitalism, a form of virtue signalling to boost sales to a broader group. they probably donate to anti-lgbtq+causes(governments politicans way more)
I’m envisioning a public campaign against these companies that pull out when the support becomes disadvantageous. They should be permanently blacklisted by the community and true supportive companies should be rewarded. Just a thought.
Yes, and at the same time I am troubled by a company sponsoring a drag show, or slapping a rainbow sticker on a product and no-one really benefits except the corporation. When we see a queer person, a disabled person, a southeast Asian person used in advertising, that’s usually not representation, its exploitation.
So.i mean I agree with you but also I think there’s something more fundamental. I don’t have any solution besides revolution.
