I think Epic was very arrogant in their approach assuming consumers have no self control over buying things, so assumed they’d get them no matter what if they made things exclusive to their store. That pissed off vocal people would still not be able to resist not buying games.

Which actually is not a bad bet to make, but turned out to surprisingly not work as well as they hoped it would. And led to lingering animosity towards them that is still around years later.

And they still seem lost when it comes to trying to figure out how to win consumers over. It’s like they got advice from Randy Pitchford from 2K telling them the way to win consumers over is to berate them and attack the competition.