Launching it in Australia would cost tens of millions of dollars, and state and territory tourism bodies would be required to pitch in, alongside any investment from Tourism Australia.
Launching it in Australia would cost tens of millions of dollars, and state and territory tourism bodies would be required to pitch in, alongside any investment from Tourism Australia.
I doubt many people have given it much thought, or just assumed the Michelin Guide had some sort of reasonable business model that lets the guide itself stand on its own merits. But apparently their actual business model is extorting local governments.
I mean, are you surprized?