Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”
Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.
Epic recently showed how it was integrating AI into Unreal Engine 6.
Tim Sweeney said:
“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.
“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”
Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad
Another example that Valve is in a dominant position not through exploitation but the fact that they run a business people actually want to interact with, and the competition keep shooting their own legs off.
Yeah I want to see this next to the CEO complaining that no one wants to buy anything on his store
If it is the future of game development to use AI, and it is so fantastic for productivity and so on, then why is it a problem to label it on the store page?
Gabe and Steam lives rent free in this mans head.
What did they do before AI existed? Boy, it must have been really hard back then to make games.
Of course, they were all better somehow… Curious.
You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.
Which is it? AI kills games or makes them beat the competition? What an insane level of doublespeak.
and probably failing due to competition that does.
If the competition also has to disclose AI usage, then they’ll be equally disadvantaged by their own AI labels.
No – they’re worried about competition that doesn’t use AI.
Jeez its almost like customers dont want AI gen in their games. Cry me a river Tim Sweeney, and either figure out how to better utilize AI to make things people actually want, or dont use it at all
This reminds me that Epic, unlike Steam, allows crypto games on their store. For a while, it was being absolutely flooded with crypto shovelware, drowning out more worthwhile titles. It was one of several reasons why I stopped using the store for anything but the weekly free games.
In other words: Sweeney is wrong once again and it’s not doing him and his money pit of a store any favors.
crypto games
I hadn’t heard of this until now, and I would like to continue not hearing about it.
shut up tim. you’re an idiot
deleted by creator
