Beehaw
  • Communities
  • Create Post
  • search
    Search
  • Login
  • Sign Up
Sunshine ( Sunshine@piefed.ca )  to Technology@piefed.socialEnglish · 3 months ago

BMW Owners Angry Over Spider-Man Ads Appearing on Dashboard Screens

www.macrumors.com

external-link
message-square
3
link
fedilink
42
external-link

BMW Owners Angry Over Spider-Man Ads Appearing on Dashboard Screens

www.macrumors.com

Sunshine ( Sunshine@piefed.ca )  to Technology@piefed.socialEnglish · 3 months ago
message-square
3
link
fedilink
BMW has enraged customers by sending ads for Spider-Man: Brand New Day directly to in-car infotainment systems. An ad appears as a notification when starting the car, and when tapped, it plays a full-screen 19-second animation with music and a light show. The ad started going out on July 27, and it is set to continue through August 10. Cars built after July 2020 with BMW Operating System 7 or newer are displaying the Spider-Man promo in more than 70 markets.
alert-triangle
You must log in or # to comment.
  • Honse ( Honse@lemmy.dbzer0.com ) 
    link
    fedilink
    English
    arrow-up
    17
    ·
    3 months ago

    Funny that they use the word “owner” when clearly true ownership still lies with BMW.

    • DUMB LUCK ( DUMBLUCK@sub.community ) 
      link
      fedilink
      English
      arrow-up
      1
      ·
      3 months ago

      BMW’s decision making team doesn’t even know their main customers are aggressive road racing hotheads

  • reallykindasorta ( reallykindasorta@slrpnk.net ) 
    link
    fedilink
    English
    arrow-up
    2
    ·
    2 months ago

    Well the market decided companies aren’t aimed at creating useful items to sell to customers anymore, they’re all in the advertising business now. Which makes no sense to me because the consumer class has less and less money to circulate so what are the ads for? Does this mean our attention was the real capital the entire time?!

Technology@piefed.social

technology@piefed.social

Subscribe from Remote Instance

Create a post
You are not logged in. However you can subscribe from another Fediverse account, for example Lemmy or Mastodon. To do this, paste the following into the search field of your instance: !technology@piefed.social

Tech related news and discussion. Link to anything, it doesn’t need to be a news article.

Let’s keep the politics and business side of things to a minimum.

Rules

No memes

Visibility: Public
globe

This community can be federated to other instances and be posted/commented in by their users.

  • 102 users / day
  • 310 users / week
  • 794 users / month
  • 2.07K users / 6 months
  • 2 local subscribers
  • 2.84K subscribers
  • 788 Posts
  • 1.63K Comments
  • Modlog
  • mods:
  • Rimu ( rimu@piefed.social ) 
  • BE: 0.19.15
  • Modlog
  • Legal
  • Instances
  • Docs
  • Code