With two games in the books the 2023 NBA Finals are pulling mammoth numbers. Game 1 averaged 11.5M viewers, which grew in Game 2 to 11.9M. Obviously people really care about this series, as it’s pulling almost equal numbers to the 2022 Finals, which featured much larger markets with the Warriors and Celtics.
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I think the NBA media underestimated how much people enjoy watching basketball at the highest level.
The actual basketball part of the NBA is their last priority it feels like
True, I feel like I’ve heard more about all the drama surrounding some of the players (most recently, Ja Morant, Zion) than actual analysis of the games.