I’m curious what names they’ll come up with. I’ve heard this argument before that vegan products shouldn’t have meat names because it is disgusting for some people.

However personally I find it useful to know how I can use a product. Say if something is a vegan hotdog then it’s clear how I should use it. If you call them tofu sticks I’ll just make it more confusing I think.

I’m on board with this. Food is delicious. But don’t make food pretend to be something else.

Vegetables are great, don’t make meat out of vegetables and tell me it’s like meat. Just give me vegetables.

This is the best summary I could come up with:

The French government has said it is preparing a new decree against meaty terms like “steak”, “grill” and “spare ribs” being used to describe plant-based products.

Its latest decree is “an issue of transparency and honesty responding to the legitimate expectations of consumers and producers”, agriculture minister Marc Fesneau said in a statement on Monday.

Farmers and firms in France’s meat supply chain have long militated against terms like “plant-based burger” or “vegan sausage”, claiming that they confuse consumers.

However, over 120 meat-associated names such as “cooked ham”, “poultry”, “sausage” or “bacon” will still be authorised provided that the products do not exceed a certain amount of plant proteins, with percentages ranging between 0.5% and 6%.

Guillaume Hannotin, lawyer for the Proteines France organisation representing makers of vegan and vegetarian alternatives, said the term “plant-based steak” had been in use for more than 40 years.

He argued France’s new decree still contravenes EU regulation on labelling for products which – unlike milk – lack a strict legal definition and can be referred to by terms in popular use.

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