The Unity pricing debacle has taken an unfortunate, dangerous turn. In a new report from Bloomberg, the company has reportedly canceled a town hall meeting due to what the publication called credible death threats. According to Bloomberg, Unity CEO John Riccitiello was set to address employees Thursday morning, but the companywide meeting was canceled and two of Unity’s offices were closed because of the alleged threats.

  • He was the CEO of Electronic Arts when the controversial loot box monetization was added to FIFA 09. He made news when he called developers “fucking idiots” over some developers’ reluctance to introduce monetization schemes earlier in the development process. There’s also the infamous clip of Riccitiello talking during a shareholder call about charging Battlefield players a dollar to reload their guns.

    Look at this guy…I couldn’t read all of the Bloomberg article due to paywall, so I don’t know if this jackass actually provided proof of these “death threats.”

    While I don’t condone them, it seems awfully convenient that an executive who’s known to stir controversy with his monetization strategies received “alleged” death threats. I have a hard time believing it without proof because this guy is a sleaze ball greedy mofo.

  • Unity is done for. Nobody is going to start a new project with their product. Devs are risk adverse. Making a game that is original is already a big enough risk for any studio. Why add an infinite amount of risk but building your game on an engine with unstable management. It is even worth retraining people to use a different engine.