From the other side… If you are a woman with cancer, you quickly discover that everything is aimed at breast cancer patients. Women’s support group? Sorry, only for breast cancer patients. Women’s retreat weekend? Breast cancer patients only. Class on how to stay beautiful while you hair is falling out? For breast cancer patients.

The loss of a (limited usefulness) boob is seen as far more devastating and worthy of care and support than the loss of a lung, lobe of liver, bone, rectum, patch of skin, eye, etc.

And every damn thing - cards, flyers, books, pamphlets, posters - for women with any cancer is pink.