Punters are switching off the Melbourne Cup, with a majority of Australians reporting they have little or no interest in what was once “the race that stops the nation”.

According to the latest Essential poll of 1,049 voters, just 11% reported a “high interest” in the Melbourne Cup, down five points from when the question was asked before the 2022 race.

[…]

Despite a lack of personal interest, two-thirds (65%) of respondents agreed the Melbourne Cup is a unique part of Australia’s national identity, down seven points. Just 50% of those aged 18 to 34 agreed.

About half (48%) said it promotes unhealthy gambling behaviour. More than a third (36%) said it normalises animal cruelty, up two points since 2022.

The figures come as an increasing number of brands and sponsors are distancing themselves from the Melbourne Cup and other racing events.

    • You forgot, it’s also an opportunity for wealthy people to get a tax write-off for a free trip to Melbourne and network amongst themselves.

      The one time I went to the race, when the actual race started, I sat with my back against the fence on my phone and didn’t even bother watching it.

      It’s such a stupid event

  • This shit is barbaric. The whole sport / industry is. I used to know a guy that rescues former race horses and his stories were brutal. The way these horses are trained leaves them with permanent and painful impairments. If humans want to consentually ride the shit out of each other for sport, then whatever who gives a shit. Whack a public holiday on it and call it a culturally significant event. Just leave the horses out of it.

  • It used to be a bigger deal, even 5 years ago. It’s lost it’s sheen as gambling has become more pervasive and people seek to actively avoid it. It’s hard to just have a one off flutter as you get bombarded with emails or advertising if you even venture in that direction online.

    I think it’s a little bit of people losing interest as it is cruel, a little bit losing interest as gambling is a problem, a little bit covid eliminating the workplace aspect in the last few years. When it’s part of the zeitgeist, it’s self perpetuating. Once people are over it, it dies off quite quickly. Given the history, there will.probably be continued interest at a lower level for a long time, but nothing like the past events.

  • This year I know one of the jockeys (they used to be my Neighbors), I don’t know what horse he was on, I’m not googling it and sending that to my google algorithm, I refuse to watch it or give the industry as a whole any of my attention.

    It needs to die, and the gambling that goes with it.

  • This is the best summary I could come up with:


    Punters are switching off the Melbourne Cup, with a majority of Australians reporting they have little or no interest in what was once “the race that stops the nation”.

    According to the latest Essential poll of 1,049 voters, just 11% reported a “high interest” in the Melbourne Cup, down five points from when the question was asked before the 2022 race.

    Despite a public holiday in Victoria and schools and workplaces stopping at 3pm for the annual ritual, 27% said they had “low interest” and 35% said “no interest” in the race, a combined total of 62%.

    Young people were disengaged, with 9% of those aged 18-34 reporting high interest compared with 13% of over 55s.

    Despite a lack of personal interest, two-thirds (65%) of respondents agreed the Melbourne Cup is a unique part of Australia’s national identity, down seven points.

    The figures come as an increasing number of brands and sponsors are distancing themselves from the Melbourne Cup and other racing events.


    The original article contains 358 words, the summary contains 163 words. Saved 54%. I’m a bot and I’m open source!